User Experience (UX) and User Interface (UI) Design is the process by which software applications and user interactions can be designed to be simple, accessible, effective, and attractive for the end user. The objective of UX and UI Design is to create user
interactions and software application experiences that are appropriate for specific platforms or devices and to provide desirable end-user outcomes utilizing insight and understanding of the practical, emotional, and experiential motivations and values of
the end user. UX and UI Design explores the motivations and desires of the end-user and seeks to design the user’s interactions so that they concisely satisfy those motivations and desires.

This unit introduces students to the role, basic concepts, and benefits of UX and UI Design in the development process of software applications. The unit aims to enhance understanding of the methodology, terminology, and benefits of UX and UI Design in the development of software applications. Among the topics included in this unit are: the classification and terminology of UX and UI Design techniques, the relationship between UX and UI Design, how UX and UI Design relate to the rest of the software development lifecycle, understanding a user’s emotions, desires and attitudes relating to using a particular feature, product, system, platform or software application, modes of interaction, human-computer interaction models, usability, accessibility, aesthetics, design thinking, value proposition design, user journey mapping and gathering meaningful insights from user feedback and research.

On successful completion of this unit, students will be able to explain the basic concepts of UX and UI Design. They will be able to plan, build, and measure the success of an appropriate UI Design, and design an interface and experience with a specific end user in mind. Students will also be able to conduct testing to gather meaningful feedback to evaluate the success or failure of a user interface. They will develop skills such as communication literacy, design thinking, teamwork, critical thinking, analysis, reasoning and interpretation, and computer software literacy, which are crucial for gaining employment and developing academic competence.